{
  "dataset": "Panel ELMARQ · 105 marques publiques",
  "grille": "https://elmarq.fr/grille",
  "date_extraction": "2026-07-02",
  "source": "https://elmarq.fr/analyses",
  "licence": "Donnée propriétaire ELMARQ, citation autorisée avec attribution : Panel ELMARQ, https://elmarq.fr/analyses",
  "statistiques": {
    "n": 105,
    "score_median": 70,
    "score_moyen": 65,
    "score_min": 9,
    "score_max": 88,
    "verdicts": {
      "exemplaire": 38,
      "mixte": 54,
      "contre_doctrinal": 13
    },
    "moyenne_contre_doctrinaux": 22.5,
    "remplacement_signes_strategie_dabord_mediane": 76,
    "remplacement_signes_creation_dabord_mediane": 22.5,
    "ecart_median_familles": 53.5
  },
  "note_classification": "famille_sequence applique le critère 1 de la Grille ELMARQ v1.0 aux seules opérations de remplacement de signes majeurs (nom, logo principal, identité complète). Valeurs : strategie_dabord, creation_dabord, non_applicable.",
  "marques": [
    {
      "marque": "Patagonia",
      "slug": "patagonia",
      "score": 88,
      "verdict": "exemplaire",
      "segment": "Référents internationaux",
      "secteur": "Outdoor / mode éthique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/patagonia"
    },
    {
      "marque": "Liquid Death",
      "slug": "liquid-death",
      "score": 85,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "Boissons / DTC",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/liquid-death"
    },
    {
      "marque": "Alan",
      "slug": "alan",
      "score": 85,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Assurance santé / SaaS B2B",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/alan"
    },
    {
      "marque": "Yuka",
      "slug": "yuka",
      "score": 84,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "Application mobile / consommation",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/yuka"
    },
    {
      "marque": "Le Slip Français",
      "slug": "le-slip-francais",
      "score": 84,
      "verdict": "exemplaire",
      "segment": "PME",
      "secteur": "Textile / DTC",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/le-slip-francais"
    },
    {
      "marque": "Bredin Prat",
      "slug": "bredin-prat",
      "score": 84,
      "verdict": "exemplaire",
      "segment": "Avocats",
      "secteur": "Avocats / corporate",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/bredin-prat"
    },
    {
      "marque": "Relais & Châteaux",
      "slug": "relais-chateaux",
      "score": 84,
      "verdict": "exemplaire",
      "segment": "Restauration & hôtellerie",
      "secteur": "Hôtellerie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/relais-chateaux"
    },
    {
      "marque": "LVMH",
      "slug": "lvmh",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Luxe / portefeuille de marques",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/lvmh"
    },
    {
      "marque": "Mirakl",
      "slug": "mirakl",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "SaaS B2B / marketplace infrastructure",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/mirakl"
    },
    {
      "marque": "Figma",
      "slug": "figma",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "Design tool / SaaS B2B",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/figma"
    },
    {
      "marque": "Ferrero",
      "slug": "ferrero",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "Référents internationaux",
      "secteur": "Agroalimentaire / confiserie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/ferrero"
    },
    {
      "marque": "Tricots Saint-James",
      "slug": "saint-james",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "PME",
      "secteur": "Industrie textile / made in France",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/saint-james"
    },
    {
      "marque": "Ouest-France",
      "slug": "ouest-france",
      "score": 83,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Médias / presse quotidienne",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/ouest-france"
    },
    {
      "marque": "Back Market",
      "slug": "back-market",
      "score": 82,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "E-commerce / circular economy",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/back-market"
    },
    {
      "marque": "Nutriset",
      "slug": "nutriset",
      "score": 82,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Industrie agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/nutriset"
    },
    {
      "marque": "Notion",
      "slug": "notion",
      "score": 81,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "SaaS productivité",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/notion"
    },
    {
      "marque": "Duolingo",
      "slug": "duolingo",
      "score": 81,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "Edtech / application mobile",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/duolingo"
    },
    {
      "marque": "Doctolib",
      "slug": "doctolib",
      "score": 80,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Santé numérique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/doctolib"
    },
    {
      "marque": "ONLYLYON",
      "slug": "onlylyon",
      "score": 80,
      "verdict": "exemplaire",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / attractivité",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/onlylyon"
    },
    {
      "marque": "August Debouzy",
      "slug": "august-debouzy",
      "score": 80,
      "verdict": "exemplaire",
      "segment": "Avocats",
      "secteur": "Avocats / droit des affaires",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/august-debouzy"
    },
    {
      "marque": "Sézane",
      "slug": "sezane",
      "score": 79,
      "verdict": "exemplaire",
      "segment": "PME",
      "secteur": "Mode DTC / fabrication européenne",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/sezane"
    },
    {
      "marque": "Matmut",
      "slug": "matmut",
      "score": 79,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Assurance mutualiste / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/matmut"
    },
    {
      "marque": "Big Mamma Group",
      "slug": "big-mamma",
      "score": 78,
      "verdict": "exemplaire",
      "segment": "Restauration & hôtellerie",
      "secteur": "Restauration / italian dining",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/big-mamma"
    },
    {
      "marque": "Free",
      "slug": "free",
      "score": 78,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Télécommunications",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/free"
    },
    {
      "marque": "Gide",
      "slug": "gide",
      "score": 78,
      "verdict": "exemplaire",
      "segment": "Avocats",
      "secteur": "Avocats / droit des affaires",
      "famille_sequence": "strategie_dabord",
      "url": "https://elmarq.fr/analyses/gide"
    },
    {
      "marque": "Chereau",
      "slug": "chereau",
      "score": 78,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Industrie / carrosserie frigorifique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/chereau"
    },
    {
      "marque": "Air France",
      "slug": "air-france",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "Grands groupes",
      "secteur": "Transport aérien",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/air-france"
    },
    {
      "marque": "Mama Shelter",
      "slug": "mama-shelter",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "Restauration & hôtellerie",
      "secteur": "Hôtellerie / lifestyle",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/mama-shelter"
    },
    {
      "marque": "Hamelin",
      "slug": "hamelin",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Industrie / papeterie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/hamelin"
    },
    {
      "marque": "La Maison du Biscuit",
      "slug": "maison-du-biscuit",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "PME",
      "secteur": "Agroalimentaire / retail de destination",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/maison-du-biscuit"
    },
    {
      "marque": "Elle & Vire",
      "slug": "elle-et-vire",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/elle-et-vire"
    },
    {
      "marque": "ACOME",
      "slug": "acome",
      "score": 77,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Industrie / câbles et fibre optique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/acome"
    },
    {
      "marque": "BlaBlaCar",
      "slug": "blablacar",
      "score": 76,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Mobilité / plateforme communautaire",
      "famille_sequence": "strategie_dabord",
      "url": "https://elmarq.fr/analyses/blablacar"
    },
    {
      "marque": "Giphar",
      "slug": "giphar",
      "score": 76,
      "verdict": "exemplaire",
      "segment": "Pharmaciens",
      "secteur": "Santé / Officine",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/giphar"
    },
    {
      "marque": "Alpine",
      "slug": "alpine",
      "score": 76,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Industrie automobile / Territoire Normandie",
      "famille_sequence": "strategie_dabord",
      "url": "https://elmarq.fr/analyses/alpine"
    },
    {
      "marque": "Le Mont-Saint-Michel",
      "slug": "mont-saint-michel",
      "score": 75,
      "verdict": "exemplaire",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / marque patrimoniale",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/mont-saint-michel"
    },
    {
      "marque": "Olga",
      "slug": "olga",
      "score": 75,
      "verdict": "exemplaire",
      "segment": "ETI",
      "secteur": "Agroalimentaire / lacté et végétal",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/olga"
    },
    {
      "marque": "Qonto",
      "slug": "qonto",
      "score": 74,
      "verdict": "exemplaire",
      "segment": "Startups",
      "secteur": "Fintech / Banque pro",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/qonto"
    },
    {
      "marque": "Décathlon",
      "slug": "decathlon",
      "score": 73,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Distribution sport",
      "famille_sequence": "strategie_dabord",
      "url": "https://elmarq.fr/analyses/decathlon"
    },
    {
      "marque": "L'Oréal",
      "slug": "loreal",
      "score": 73,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Beauté / cosmétique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/loreal"
    },
    {
      "marque": "Île-de-France Mobilités",
      "slug": "ile-de-france-mobilites",
      "score": 72,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Mobilité publique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/ile-de-france-mobilites"
    },
    {
      "marque": "Accor",
      "slug": "accor",
      "score": 72,
      "verdict": "mixte",
      "segment": "Restauration & hôtellerie",
      "secteur": "Hôtellerie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/accor"
    },
    {
      "marque": "Paris 2024",
      "slug": "paris-2024-heritage",
      "score": 72,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / marque événementielle",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/paris-2024-heritage"
    },
    {
      "marque": "Marque Bretagne",
      "slug": "marque-bretagne",
      "score": 72,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / marque de région",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/marque-bretagne"
    },
    {
      "marque": "Biscuiterie Jeannette",
      "slug": "jeannette",
      "score": 72,
      "verdict": "mixte",
      "segment": "PME",
      "secteur": "Agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/jeannette"
    },
    {
      "marque": "Norac",
      "slug": "norac",
      "score": 72,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Agroalimentaire / snacking et marques de distributeurs",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/norac"
    },
    {
      "marque": "CMA CGM",
      "slug": "cma-cgm",
      "score": 72,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Transport maritime et logistique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/cma-cgm"
    },
    {
      "marque": "Pharmacie Lafayette",
      "slug": "pharmacie-lafayette",
      "score": 71,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Officine / pharmacie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/pharmacie-lafayette"
    },
    {
      "marque": "Carrefour",
      "slug": "carrefour",
      "score": 71,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Grande distribution",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/carrefour"
    },
    {
      "marque": "TotalEnergies",
      "slug": "totalenergies",
      "score": 71,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Énergie",
      "famille_sequence": "strategie_dabord",
      "url": "https://elmarq.fr/analyses/totalenergies"
    },
    {
      "marque": "Biogaran",
      "slug": "biogaran",
      "score": 71,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Pharmacie / médicament générique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/biogaran"
    },
    {
      "marque": "Groupe Legendre",
      "slug": "legendre",
      "score": 71,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "BTP / construction",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/legendre"
    },
    {
      "marque": "Groupe Le Duff",
      "slug": "groupe-le-duff",
      "score": 70,
      "verdict": "mixte",
      "segment": "Restauration & hôtellerie",
      "secteur": "Restauration / industrie de la boulangerie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/groupe-le-duff"
    },
    {
      "marque": "Airbus",
      "slug": "airbus",
      "score": 69,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Aéronautique et défense",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/airbus"
    },
    {
      "marque": "Pharmabest",
      "slug": "pharmabest",
      "score": 68,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Pharmacie / groupement d'officines",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/pharmabest"
    },
    {
      "marque": "Mont Blanc",
      "slug": "mont-blanc",
      "score": 68,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/mont-blanc"
    },
    {
      "marque": "Groupe Roullier",
      "slug": "roullier",
      "score": 68,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Industrie / nutrition végétale et animale",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/roullier"
    },
    {
      "marque": "Unseenlabs",
      "slug": "unseenlabs",
      "score": 68,
      "verdict": "mixte",
      "segment": "Startups",
      "secteur": "Deeptech / newspace",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/unseenlabs"
    },
    {
      "marque": "Eklo",
      "slug": "eklo",
      "score": 68,
      "verdict": "mixte",
      "segment": "Restauration & hôtellerie",
      "secteur": "Hôtellerie économique / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/eklo"
    },
    {
      "marque": "Sanofi",
      "slug": "sanofi",
      "score": 67,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Santé / Pharma",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/sanofi"
    },
    {
      "marque": "BNP Paribas",
      "slug": "bnp-paribas",
      "score": 67,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Banque / Finance",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/bnp-paribas"
    },
    {
      "marque": "Groupe Beaumanoir",
      "slug": "beaumanoir",
      "score": 67,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Retail / mode",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/beaumanoir"
    },
    {
      "marque": "Welcoop",
      "slug": "welcoop",
      "score": 66,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Santé / Coopérative officinale",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/welcoop"
    },
    {
      "marque": "E.Leclerc",
      "slug": "e-leclerc",
      "score": 66,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Grande distribution",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/e-leclerc"
    },
    {
      "marque": "Darrois Villey Maillot Brochier",
      "slug": "darrois",
      "score": 66,
      "verdict": "mixte",
      "segment": "Avocats",
      "secteur": "Avocats / droit des affaires",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/darrois"
    },
    {
      "marque": "Deezer",
      "slug": "deezer",
      "score": 66,
      "verdict": "mixte",
      "segment": "Startups",
      "secteur": "Streaming musical",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/deezer"
    },
    {
      "marque": "Aircall",
      "slug": "aircall",
      "score": 65,
      "verdict": "mixte",
      "segment": "Startups",
      "secteur": "SaaS / Communication d'entreprise",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/aircall"
    },
    {
      "marque": "Isigny Sainte-Mère",
      "slug": "isigny-sainte-mere",
      "score": 65,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Agroalimentaire / coopérative laitière",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/isigny-sainte-mere"
    },
    {
      "marque": "Doliprane / Opella",
      "slug": "doliprane-opella",
      "score": 64,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Santé grand public / automédication",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/doliprane-opella"
    },
    {
      "marque": "La Mère Poulard",
      "slug": "la-mere-poulard",
      "score": 64,
      "verdict": "mixte",
      "segment": "Restauration & hôtellerie",
      "secteur": "Restauration",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/la-mere-poulard"
    },
    {
      "marque": "Le Voyage à Nantes",
      "slug": "voyage-a-nantes",
      "score": 63,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / attractivité culturelle",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/voyage-a-nantes"
    },
    {
      "marque": "La Normandise",
      "slug": "la-normandise",
      "score": 63,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/la-normandise"
    },
    {
      "marque": "Burberry",
      "slug": "burberry",
      "score": 62,
      "verdict": "mixte",
      "segment": "Référents internationaux",
      "secteur": "Luxe / mode",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/burberry"
    },
    {
      "marque": "Réo",
      "slug": "reo",
      "score": 62,
      "verdict": "mixte",
      "segment": "PME",
      "secteur": "Agroalimentaire / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/reo"
    },
    {
      "marque": "Lecapitaine",
      "slug": "lecapitaine",
      "score": 62,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Industrie / carrosserie frigorifique",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/lecapitaine"
    },
    {
      "marque": "La Cité de la Mer",
      "slug": "cite-de-la-mer",
      "score": 61,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Marketing territorial / attractivité culturelle",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/cite-de-la-mer"
    },
    {
      "marque": "Delta Dore",
      "slug": "delta-dore",
      "score": 61,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Industrie / maison connectée",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/delta-dore"
    },
    {
      "marque": "Pharmacie Monge",
      "slug": "pharmacie-monge",
      "score": 60,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Pharmacie / officine indépendante",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/pharmacie-monge"
    },
    {
      "marque": "Fidal",
      "slug": "fidal",
      "score": 60,
      "verdict": "mixte",
      "segment": "Avocats",
      "secteur": "Avocats / droit des affaires",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/fidal"
    },
    {
      "marque": "Les Maîtres laitiers",
      "slug": "les-maitres-laitiers",
      "score": 60,
      "verdict": "mixte",
      "segment": "ETI",
      "secteur": "Agroalimentaire / coopérative laitière",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/les-maitres-laitiers"
    },
    {
      "marque": "Teclib (GLPI)",
      "slug": "teclib-glpi",
      "score": 60,
      "verdict": "mixte",
      "segment": "PME",
      "secteur": "Édition logicielle / Open source",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/teclib-glpi"
    },
    {
      "marque": "Mistral AI",
      "slug": "mistral-ai",
      "score": 59,
      "verdict": "mixte",
      "segment": "Startups",
      "secteur": "Intelligence artificielle",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/mistral-ai"
    },
    {
      "marque": "Samsic",
      "slug": "samsic",
      "score": 59,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Services aux entreprises / propreté et RH",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/samsic"
    },
    {
      "marque": "Doctrine",
      "slug": "doctrine",
      "score": 58,
      "verdict": "mixte",
      "segment": "Avocats",
      "secteur": "Avocats / droit des affaires",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/doctrine"
    },
    {
      "marque": "Cités Immersives",
      "slug": "cites-immersives",
      "score": 58,
      "verdict": "mixte",
      "segment": "Collectivités",
      "secteur": "Culture / Patrimoine immersif · Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/cites-immersives"
    },
    {
      "marque": "Kanta",
      "slug": "kanta",
      "score": 58,
      "verdict": "mixte",
      "segment": "Startups",
      "secteur": "SaaS conformité (LegalTech) / Territoire Normandie",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/kanta"
    },
    {
      "marque": "Atos Group",
      "slug": "atos",
      "score": 56,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Services numériques / infogérance et conseil",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/atos"
    },
    {
      "marque": "Aprium Pharmacie",
      "slug": "aprium",
      "score": 55,
      "verdict": "mixte",
      "segment": "Pharmaciens",
      "secteur": "Pharmacie / enseigne d'officines",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/aprium"
    },
    {
      "marque": "Renault Group",
      "slug": "renault",
      "score": 55,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Industrie automobile",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/renault"
    },
    {
      "marque": "Duralex",
      "slug": "duralex",
      "score": 54,
      "verdict": "mixte",
      "segment": "PME",
      "secteur": "Verrerie / arts de la table",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/duralex"
    },
    {
      "marque": "Groupe Bertrand",
      "slug": "groupe-bertrand",
      "score": 54,
      "verdict": "mixte",
      "segment": "Restauration & hôtellerie",
      "secteur": "Restauration / franchise",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/groupe-bertrand"
    },
    {
      "marque": "TP (ex-Teleperformance)",
      "slug": "tp-teleperformance",
      "score": 40,
      "verdict": "mixte",
      "segment": "Grands groupes",
      "secteur": "Services aux entreprises / relation client externalisée",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/tp-teleperformance"
    },
    {
      "marque": "ParaShop",
      "slug": "parashop",
      "score": 35,
      "verdict": "contre_doctrinal",
      "segment": "Pharmaciens",
      "secteur": "Parapharmacie / Retail santé",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/parashop"
    },
    {
      "marque": "Worldline",
      "slug": "worldline",
      "score": 31,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Paiements / infrastructure",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/worldline"
    },
    {
      "marque": "Ubisoft",
      "slug": "ubisoft",
      "score": 30,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Jeu vidéo / divertissement",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/ubisoft"
    },
    {
      "marque": "Courtepaille",
      "slug": "courtepaille",
      "score": 28,
      "verdict": "contre_doctrinal",
      "segment": "Restauration & hôtellerie",
      "secteur": "Restauration",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/courtepaille"
    },
    {
      "marque": "Perrier",
      "slug": "perrier",
      "score": 28,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Agroalimentaire / eaux minérales",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/perrier"
    },
    {
      "marque": "Jaguar",
      "slug": "jaguar-2024",
      "score": 27,
      "verdict": "contre_doctrinal",
      "segment": "Référents internationaux",
      "secteur": "Automobile / luxe",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/jaguar-2024"
    },
    {
      "marque": "SNCF Connect",
      "slug": "sncf-connect",
      "score": 27,
      "verdict": "contre_doctrinal",
      "segment": "Collectivités",
      "secteur": "Mobilité publique / digital",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/sncf-connect"
    },
    {
      "marque": "SFR",
      "slug": "sfr",
      "score": 21,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Télécommunications",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/sfr"
    },
    {
      "marque": "Jennyfer",
      "slug": "jennyfer",
      "score": 18,
      "verdict": "contre_doctrinal",
      "segment": "ETI",
      "secteur": "Prêt-à-porter / fast fashion",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/jennyfer"
    },
    {
      "marque": "Tropicana",
      "slug": "tropicana-2009",
      "score": 15,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Food & Beverages",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/tropicana-2009"
    },
    {
      "marque": "BHV Marais",
      "slug": "bhv-marais",
      "score": 14,
      "verdict": "contre_doctrinal",
      "segment": "Grands groupes",
      "secteur": "Grande distribution / grand magasin",
      "famille_sequence": "non_applicable",
      "url": "https://elmarq.fr/analyses/bhv-marais"
    },
    {
      "marque": "GAP (rebrand 2010)",
      "slug": "gap-2010",
      "score": 10,
      "verdict": "contre_doctrinal",
      "segment": "Référents internationaux",
      "secteur": "Retail / mode",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/gap-2010"
    },
    {
      "marque": "X (ex-Twitter)",
      "slug": "x-twitter",
      "score": 9,
      "verdict": "contre_doctrinal",
      "segment": "Référents internationaux",
      "secteur": "Plateforme sociale / média",
      "famille_sequence": "creation_dabord",
      "url": "https://elmarq.fr/analyses/x-twitter"
    }
  ]
}